Privacy Policy


This Ether Privacy Notice is created by Universal Educon Private Limited a private limited company incorporated in India and operating under the brand name “Ether” and is intended to help you understand what data about you or your child(ren) is collected by the app, why we collect it, what we do with it, and our privacy controls. We value your trust. In order to honour that trust, Ether adheres to ethical standards in gathering, using, and safeguarding any information you provide. This privacy notice governs your use of the application 'Ether’ ('Application' or ‘Website’ or ‘Ether’) on Android, iOS, or any other associated applications, products, websites and services managed by Ether. Please read this privacy notice ('Policy') carefully before using the Application, Website, our services and products, along with the Terms of Use ('ToU') provided on the Application and the Website. Your use of the Website, Application, or services in connection with the Application, Website or products ('Services'), or registrations with us through any modes shall signify your acceptance of this Policy and your agreement to be legally bound by the same. If you do not agree with the terms of this Policy or Ether’s Terms of Use, do not use the Website, Application or our products or avail any of our Services.

Information we collect

Information about the device and app used to access the service. This information includes:


Ether collects information based on your and your child's use of the app, like when they like a post. This information includes:


device type and settings, such as hardware model and operating system version;


log information, including details of how our service is used, device event information, and the device's Internet protocol (IP) address;


unique application numbers, such as application version number; and


unique identifiers, which are used to collect and store information about an app or device, such as preferred language, app activity, and other settings.


Ether doesn't collect personal information like name, address, or contact information from your child. This information is provided in advance by your school to whom you have volunteered to provide the said information as per the terms of your relationship with the said school. Any portion of the Information containing personal data relating to minors provided by you shall be deemed to be given with the consent of the minor's legal guardian. Such consent is deemed to be provided by your registration with us.


App activity. This information includes the content you or your child consume, your search terms, and other interactions with content in the app.


As is true of most Mobile applications, we also collect other relevant information as per the permissions that you provide. We may use a payment processing service to bill you for goods and services. These payment processing services do not retain, share, store or use personally identifiable information for any other purpose.

How we use the information we collect

We use the information we collect for internal operational purposes such as for spam and abuse prevention and providing and improving the service. We also use the collected Information to analyse trends, to conduct research, to administer the Application/Services and products, to learn about each user's usage patterns and movements around the Application/Services and products and to gather demographic information and usage behaviour about our user base as a whole.

We also use this information to offer users personalized content. We associate an identifier that's unique to the app with the content you or your child(ren) have watched and terms they've searched for to recommend content likely to be of interest to them, subject to the controls described below.

Aggregated and individual, anonymized and non-anonymized data may periodically be transmitted to external service providers to help us improve the Application, products and our Services. We will share your information with third parties only in the ways that are described below in this Policy. We may use the individual data and behavior patterns combined with personal information to provide you with personalized content, and better your Application usage objectives. Third parties provide certain services which we may use to analyze the data and information to personalize, drive insights and help us better your experience or reach out to you with more value added applications, products, information and services. However, these third party companies do not have any independent right to share this information. We do not sell, trade or share your Information to any third party (except subsidiaries/affiliates of theCompany for related offerings) unless, we have been expressly authorized by you either in writing or electronically to do so.